BUSINESS MODULE 1

Market Assessment & Preparing a Business Plan

Can the Selected Community Support a Safe Water Project

The market assessment module is designed to determine the needs and capacity to support a safe water project in a specific community.  This will include interviews with key stakeholders including families, health care workers, government representatives, charities, and other non-governmental organizations. 

A successful business plan needs to balance the expenses required to operate a project with the income needed to grow the business.  Based on the interviews, you will quantify a family’s expected costs to treat water related illnesses over the 25 years life of the water purifiers.  Together with the local costs to construct a water purifier, you will complete a break-even analysis to determine the price and quantity of water purifiers that you will need to make and sell each month to at least cover your expenses. 

The module consists of a technical write-up with links to supporting materials (interview forms, business plan template, etc.).  Feel free to modify and adapt the materials to suit your circumstances.